The Time Bum is not an artist, engineer, or industrial designer, but like
all watch enthusiasts, that doesn't stop me from pontificating about
what real watch designers could do better. (It's a gift.) Along those
lines, I have been thinking about certain design features that have
caught my eye, and which I hope the creative entrepreneurs of the
affordable watch world will consider. These are not completely novel
ideas; most were common a few decades ago and every one of them is
employed on at least one current watch, but I think all merit more
exploration.
Surfboard Dials
This design encloses two registers
on a chronograph in a single elliptical shape that contrasts with the
primary dial color. The one that jumps out of my mind is the Breitling
Datora 2031, but given the remarkable variety of vintage surfboard
watches, like the Nivada pictured here, you would think that every
watchmaker in the late 60s and early 70s tried this at least once. I do
not understand why there are so few new ones today. Rec Watches used
this design on their Mark I, as did Moto Koure on their MK1 (I'm sensing a theme here), but I am hard pressed to come up with a third.
I'd jump all over an affordable,
mid-sized surfboard chronograph. The Seiko VK64 MechaQuartz or NE88
would be natural choices for the traditional horizontal motif, and a
movement with registers at 12 and 6 o'clock like the Ronda 3520.D could
make for even more distinctive, vertically oriented shape.

Concave Bezels
This one is simple: instead of the
bezel being higher at its inner edge, it is highest at its outer edge so
the insert is angled inward towards the dial, similar to an internal
bezel. I have no idea what, if any, purpose this serves. Likely none
whatsoever but I don't care, it looks cool.
Trintec used a concave bezel to dramatic effect on the massive Zulu-07 Pro. I'd
like to see someone try it with a smaller case. For example, on this
1970's cushion case Tyrrell the bezel appears to sink into the surface
as it accentuates the high domed crystal. Lovely. More of this please.
TV Dials
I recently posted a question about
TV dial watches on a forum and was stunned to discover that some folks
didn't understand the reference - not because they had never seen that
kind of watch, but because they had never seen an old cathode tube
television. Yes, something I had once regarded as a common modern
appliance is now as relevant as a butter churn. So for all you
Millenials, let me tell you that back in my day, televisions were not
long, flat rectangles mounted on walls but squat boxes with convex
screens bulging from their faces. What can I say? We were primitive
then.
In the watch world, TV dials are fat
ovals or rectangles with curved sides. Many were in square cases but my
favorites were barrel shaped, creating a pronounced contrast between
the thick, oblong case and the comparatively narrow dial. The Memostar
Alarm is one of the best-known examples but there were dozens of others
out there.
Quilted straps
Ok, this isn't exactly retro because
I'm not sure they were ever very common, but I want one, so I'm listing
it. Depending on the execution, diamond quilting can look refined and
elegant like a Chanel purse, or rugged and sporty like Barbour hunting
coat.
A friend of mine owns a Movado
Museum Watch on quilted olive fabric and I have often thought I might
offer to buy the watch just to poach the strap. Department store
favorite Michele has a line of quilted straps for women's watches, and
there are maybe a handful of other fashion brands who have used this
style on a model or two, but that was about it. Then Manchester Watch Works launched the Morgan Chronograph on matte black, diamond quilted leather. It looked like the
transmission hump of a Ferrari 250 GTO and reminded me of why I was
drawn to the pattern in the first place. Clearly, the world needs more
quilting, and I'm sure some enterprising strap maker can make it happen.

Yacht Timers
A
yacht timer is a chronograph with a countdown function to aid a skipper
at the start of a regatta. Do we need them race our yachts? Of course
not. Then again, do you really need that racing chronograph to time your
minivan run to Home Depot? I thought not. No, we need more yacht timers
because they are cool and colorful throwbacks to another age. For
inspiration, I'd suggest a 1970's Memosail. It had a bulbous case, bold
dial, and a lurid 10-minute countdown that terminates with the letters S
T A R T. Even the most land-locked, hydrophobic watch nerd has got to
love one of these.
Other Ideas?
Now that you have read my opinions, I
am quite sure you have some of your own. What design cues would you
like to see more of in the affordable market? It may be an
underrepresented style, an uncommon shape,
or just a clever little detail that has caught your eye. I find my
inspiration in vintage watches, but perhaps there are some features of
high end watches that might be brought down to earth for the rest of us?
Whatever it may be, The Time Bum wants to know. Share your ideas in the
comments section, Facebook, Twitter, or Instagram.
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